Tuesday, October 5, 2010

60 Cents Can Make A Huge Difference

People have been getting really angry because books being sold on Amazon, for example, "Fall of Giants" by Ken Follett, and "Don't Blink" by James Patterson and Howard Roughan. This fight isn't about anything such as banning of books because of their content, this isn't even about the actual books or the content of them, but instead, it's about the price of these books--both the price to order one of them, and the price to get one on a Kindle. The price to order "Fall of Giants" is $19.39 for a hardcover copy, but instead of the regular price, $9.99, for the e-book version, it costs $19.99, not only $10 more than other e-books, but about 60 cents more than the hardcover version. "Don't Blink" is also causing the same problems, seeing as the hardcover version is sold for $14, and the e-book version is $14.99. People have been enraged by these prices, both people interested in buying the e-book and people wanting the hardcover. People just don't think that it's fair, and that if Amazon is going to change prices for books, then they (the customers) should not, and will not buy them, as one customer wrote, "Amazon cannot bait and switch us and keep its customers."

The article about this also says: "The whole dust-up is perhaps a healthy reminder to both Amazon and publishers that the ultimate negotiating table is the marketplace." Which is a good point to make, because right now, people are controlling the sales of books from Amazon, namely these two, and if Amazon doesn't negotiate, then they might run into major problems selling any books, because people aren't buying the hardcover books either in protest for Amazon to lower the prices of e-books; but more than that, people are questioning buying Kindles because if they have to pay more than they would for the book in the first place, then what's the point on getting something to read the book on that will make it even more expensive.

Article: Angry Amazon Customers ask: "How can they charge more for an e-book then a paper one?"

-Wenlan

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